Tourism Development Planning and Management (London 2012) Essay

Tourism Development Planning and Management (London 2012) - Essay Example Because of the potential brought upon by the London 2012 Olympic and Paralympics Games and the opportunities it renders, the country is set on maximizing and improving all aspects in its tourism sector in order to particularly match the global demand and trend that has emerged pertinent to tourism. More than guaranteeing the nation’s utmost performance and victory during the sporting event, the country has also taken time to build up its tourism sector through several strategies linked to the world-renowned event. Particularly the tourism industry together with leisure as well as hospitality industries in this case, stands for all kinds of businesses. These businesses rangers from multinational owned hotel, corporations to locally owned restaurants. Also included are the numerous theme parks and museum facilities that could be found in certain regions of the country. Particularly the scope of these businesses ranges from presenting parks for leisure, venues for holidays and the entertainment of guests. In order to build up the tourism sector of the country in preparation for the London 2012 Olympic and Paralympics Games, there are several strategies and plans that the country itself plan and laid out. There are several objectives for the strategy presented for the London 2012 Olympic and Paralympics Games and these are: Include all UK business in the nationwide campaign. The campaign targets both the domestic and inbound markets. It particularly aims to boldly and distinctively label the country with a diverse representation. This specific representation is intended for the presentation of the context of the manner in which to welcome both the domestic as well as overseas visitors. Enhance and build up the international perceptions of Britain. The strategy is particularly aiming in developing the image of Britain as premier tourist destination through precise