Philosophy - An Enquiry Concerning The Principles Of Morals Essays

Philosophy - An Enquiry Concerning the Principles of Morals What is a moral? This is a question that has plagued philosophers for many years. Is it possible to have a set of universal morals? There are many questions that surround the mystery of morals. They seem to drive our every action. We base our decisions on what is right and what is wrong. But what is it that actually determines what is right and what is wrong? Is it our sense of reason? Is it our sense of sentiment? This is a question that David Hume spent much of his life pondering. What exactly is it that drives our actions? Yes, morals drive them, but what determines what our morals are? What is it that ultimately drives our actions; our feelings or our minds? Hume would say that it is our sentiment that ultimately drives our actions. According to Hume, reason is incapable of motivating an action. According to Hume, reason cannot fuel an action and therefore cannot motivate it. Hume feel that all actions are motivated by our sentiment. For example, on page 84 Appendix I, he gives the example of a criminal. "It resides in the mind of the person, who is ungrateful. He must, therefore, feel it, and be conscious of it." Here, it is evident that Hume is saying that unless the person, or criminal in this case, sincerely believes in what he wants to do, he will not be able to motivate the action. In other words, unless the sentiment is there, the action cannot be willed into being. Hence, the sentiment is the driving force behind the action. Hume does not however say that reason is incapable of determining wether an action is virtuous or vicious (moral or immoral), but instead he tries to say that the reason for the morality of an action does not dictate the execution or perversion of an act so far as determination of wether the action is executed or not. In simpler terms, reason has it's place in determining morality, but it is not in the motivation of an action. Motivation must come from the heart, or better yet, from within the person; from their beliefs. Reason merely allows the person to make moral distinctions. Without reason, there would be no morality. Without reason, one moral clause would not be differentiable from another. That is to say that below all morals, there must be some underlying truth because "Truth is disputable; not taste" (p.14). If truth were not disputable, there would be no way to prove that a truth was just that... a truth. To make an analogy to mathematics, truth is a function of reason, whereas taste is a function of sentiment. Sentiment is a function of the individual whereas reason is a function of the universe. The universe as a whole must follow reason, but the catch is that each individual's universe is slightly different in that each individual perceives his or her universe differently. "What each man feels within himself is the standard of sentiment." (p.14) That is to say each person's individual universe has truths. These truths are based on reason. These truths/reasons are what help to determine the person's sentiment. However, it should be noted that because the reasons are NOT necessarily the person's sentiments, they do not motivate actions. One other reason why reason does not impel action is because reason is based on truths. Truths are never changing whereas sentiments are dynamic and are in a constant change of flux. At one moment, the criminal could feel sympathy for his victims and decide to spare a life, and the very next, the same criminal could become enraged at the pimple on a hostage's forehead and shoot him. Of course these are extreme cases, but the point is clear. Reason would dictate that only the first action would be moral. If reason drove actions, then moral behavior would prevail and there would be no immoral actions and hence there would be no crimes. This shows how sentiments can change as the individual's perception of the universe changes. Obviously, the driving force behind the criminal shooting the victim because of a skin blemish is

The Bluest Eyes essays

The Bluest Eyes essays Pecola Breedlove is a twelve-year-old girl who is considered to be ugly and is traumatized by it. Throughout her life she searches for blue eyes because she thinks that she is able to obtain blue eyes she will be able to obtain beauty and therefore social acceptance. Pecola has no friends other then Claudia and Frieda and she is ridiculed by the other kids around town. She is abused by mostly everyone she comes in contact with and she is effected emotionally. Pecola never fights back because she does not have the inner strength for it so therefore she is always the victim. She lives in a society that says beauty is good and ugliness is bad, and without reassurance from her family right in the beginning her self-image of herself is extremely poor. Pecola is ostracized and rejected throughout her entire life and mostly due to her lack of beauty. She is rejected by her mother, the kids in her town, and eventually by society. Pecola Breedlove is rejected by her own flesh and blood, her mother. Pauline Breedlove has been rejected by society herself because at an early age she had stepped on a nail and so whenever she walked her foot flopped, but she takes out on her own rejecting by rejecting her daughter. When she sees her daughter face she only sees ugliness and this angers her, for she only wants what society perceives to be beauty and her own past disrupts the present for her and effects the way her family acts. She uses her love on the Fishers who are her white employers and lets her dysfunctional family fall apart. She does not show any of her family love and just despises their ugliness. Claudia says, It may have been nervousness, awkwardness, but the pan tilted under Pecolas fingers and fell to t the floor, splattering blackish blueberries everywhere. Most of the juice splashed on Pecolas legs, and the burn must have been painful, for she cried out and began hopping about just as Mrs. Breedlove entered...

A Modest Proposal Essay Example for Free (#7)

A Modest Proposal Essay Modest proposal (28) , A Modest Proposal (26) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? A Modest Proposal is a satiric essay by Jonathan Swift, written in 1729. It is aimed at the rich landowners of Ireland who are keeping the poor of Ireland in poverty and virtual starvation. The narrator is Swift, who seems to be making a strong case for cannibalism as a method for solving the problem of hunger and overpopulation in one ostensibly simple solution. He proposes that the Irish should sell their children under the age of one year as meat for the tables of the wealthy. The problems Swift describes are primarily the number of poor in Ireland who are being forced to work for food in amounts less than that which is needed to feed their families. He hints that because of their religion they over-breed, being catholic and not practicing birth control. The same problems described by Swift in the 18th century are occurring today in many parts of the world. Hunger exists and children are born into families too poor and uneducated to do anything about a pregnancy when they cannot feed or clothe the children they have. The U. N. attempts to ameliorate the hunger but nothing is done about the source of the problem so the food only fuels a new generation who are doomed to be as hungry as the one before it. Swift argues that marriage could be looked upon as a method of producing children as meat for the tables of the rich and that the union of a couple would have great financial benefits. They could produce meat children as a farmer raises pigs for slaughter. Swift speaks ironically of his proposals having the benefit, â€Å"Of teaching landlords to have at least one degree of mercy toward their tenants,† (Swift). Bibliography Swift, J. A Modest Proposal 1729. A Modest Proposal. (2017, Mar 26).

Advanced pharmacology case study Assignment Example | Topics and Well Written Essays - 1000 words

Advanced pharmacology case study - Assignment Example It is recommended that a patient suffering from this kind of diseases should be disciplined as far as observing any medical dose or attention is concerned. Especially if a patient is suffering from diseases which take long to heal or sometimes do not heal at all like diabetes 2, the patient is supposed to observe the medical directions as prescribed by the doctor. Diseases such as diabetes, high blood pressure, heart failure diabetes 2 and ulcers should be keenly be attended with the right prescription from the doctor or medical expert. Patients should been keen to follow the medical instruction from the physician concerned and if in any case they doubt their reaction with medicine, then they should consult the physician concerned (Blobel, 2009). This paper is going to discus the background and history of hypertension, coronary artery disease, type 2 diabetes mellitus, and paroxysmal a trial fibrillation patient who is suffering from all this diseases and tries seek a possible direction about how the medication should be followed by the people suffering from this kind of diseases. Atrial fibrillation is caused by rapid or irregular heartbeat and sometimes it can be paroxysmal or something which cannot end in nature thus permanent. It is usually caused by the failure of the heart tissues or nodes. The automatic heart nervous system dysfunction or sometimes it can be a combination of both. This condition involves chaotic movement of arterial impulses and thus loss of synchrony between the atria and verticals. This kind of irregular heart beat is usually caused by heart abnormality that causes the heart to fail from taking regular heart beats as it should be doing. The electrical impulses across the atria occur abnormally thus causing the failure. This kind of disease at some turn to be resistant an persist then go to a permanent

Sustainability Of The International Trade Regime Term Paper

Sustainability Of The International Trade Regime - Term Paper Example The first reason is that the developing countries are as necessary to sustain the international trade regime now, as the developed countries/dominant countries. This is primarily because the international trade regime and the capitalist project are largely dependent on labor and natural resources – assets which the developing countries have in abundance. The second is that the viability and sustainability of the international trade regime depend as much on trade as well as on issues such as the environment and climate change. The debates created by a diverse international community has preserved rather than compromise the international trade regime. To this end, I will give the example of the debate between the US and Europe on biotechnology. A. The developing countries are as necessary to the international trade regime as the developed countries Krasner has argued that a â€Å"potentially dominant state has symbolic, economic and military capabilities that can be used to entice or compel others to accept an open trading structure.† (page 27). There is of course logic to this assertion as we have seen the many ways in which asymmetrical power relations were used to compel adherence to the principles of liberalization. He has also discussed the unfair and unjust ways that the developed nations might have taken advantage of developing nations in order to establish their lead, as for example, using protectionist policies to get ahead and then demanding openness and trade liberalization once a chasm has been created.

The Life of Martin Guerre Essay Example for Free

The Life of Martin Guerre Essay 1) Much of the first page is taken up with descriptions of the country. What does it communicate? Descriptions of the land and country in which the characters live sets the scene and the time period of the story. On the first page, we are given images of isolation due to the heavy winter that buried [the land] under whiteness. This gives us a view into the feudalist lifestyles of the peasants in the mountains, and the leisure they enjoyed despite their hard work. 2) Why is the marriage of Bertrande de Rols and Martin Guerre the first scene in this novel? The marriage of Bertrande de Rols and Martin Guerre is the main focus of the entire story, which is the reason why the book begins in such a way. The story later goes back and explains the relationship between the two families and how their arranged marriage came about, but the initial focus is on the marriage itself in its infancy. 3) What does the reader learn of the families involved in the wedding in the first pages? The reader learns that the families Guerre and de Rols are both rich and prosperous peasant families living in the village of Artigues. The families had been rivals for generations, ever since there was a misunderstanding between the great-grandfathers of the young couple. However, the birth and betrothal of Martin and Bertrande, who were born a very short time apart,  marked the end of the families quarrels. 4) Why is Martin so accepting when he is punished by his father? Martin knows his place in the family. One day he will grow up to take his fathers position at the head of the table as the cap dhostal. He understands that if he has no obedience for [his] father, [his] son will have none for [him]. He must learn to obey his father and learn from him in every way, so that he will be capable of filling his shoes when his father is gone. Otherwise, the family will be left in ruin [and] despair. In a sense, Martin is expected to become his father, which we later find out is not his wish at all. 5) Why cant Bertrande stay contentedly with Arnaud, a man who gives her pleasure, supports her family and is a good farmer? Despite the fact that Arnaud was the man for whom [Bertrande] felta great and joyous passion, she couldnt stay contentedly with him. She was a very strong catholic who could not accept the shadow of sin and danger which accompanied [Arnaud], even though he made her happier than Martin ever could or would have. 6) Why is nobody prepared to support and believe Bertrande? If Bertrande were to win the case against Arnaud, the only person the victory would benefit is herself. She would have peace of mind in the fact that she was right, and she would have a chance at absolution from her sins. However, she would be going against the common good. Everyone else in her family realises that the outcome of the case will determine the familys fate in generations to come, and for this reason would have [her] still deceived. Her sister-in-law pleads with her to drop the charges, otherwise the family shall never be happy again [and] the farm will never prosper again. 7) Why do you think Arnaud du Tilh refuses to leave Bertrande when she gives him warning of her conviction? When Arnaud came to the Guerre household in the guise of Martin Guerre, he had originallyintended to stay only long enough to pick up a little silver or gold. However, he ended up getting more than he bargained for. He fell in love with Bertrande, which prohibited him from deserting her to years of pain. To leave at this time would also look like an admission of guilt. Arnaud had found himself stuck in the situation, and had no choice but to sit tight and hope that he was not found guilty. 8) Why might Bertrande feel unsure about prosecuting the new Martin? Bertrande, like Arnaud, was in a lose-lose situation. Her love for Arnaud was as strong as his love for her, and he did not appear a monster to her. However, to stay with him would be to commit a sin most black, going against her beliefs and principles. On the other hand, prosecuting him would destroy everything that made her happy Arnaud, her family and the farm. This caused her to be unsure about what course of action to take. CHAPTER TWO: Rieux 9) What is the significance of Bertrandes confusion about the sun? Bertrandes confusion about the sun reflects her strength of mind. Everything seemed strangeshe had never before left the parish of Artigues. The first time Bertrande left Artigues and stayed in her aunts house, the sun seemed to shine through western windows in the morning. In actual fact the windows were facing east and the sun shone as normal; the only difference was Bertrandes confused perception due to her being in a foreign place. The next time she stays in the house is when she is older and stronger, and she [marvels] that she had ever felt confused about the direction. 10) Why does Arnaud smile when he hears Bertrandes response to his death sentence? Arnaud really did love Bertrande and cared for her deeply, ordering all things he could imagine to increase her comfort when she was ill. When he hears her outcry in spite of the sentence just passed upon him, his face [is] brightwith joy. In view of what has happened, this is a powerful quote from which we finally gain some insight into Arnauds character. This man has been sentenced to death, yet all he cares about is the fact that Bertrande does indeed have feelings for him and love him as he loves her. CHAPTER THREE: Toulouse 11) Read Bertrandes conversation with the priest. Why does he try to convince Bertrande to withdraw charges against Arnaud du Tilh? The priest, having considered the entire situation closely, believes the consequences would be far less if Bertrande withdrew the accusation against Arnaud. He has had much to do with Arnaud, and suspects himself that he is not the true Martin Guerre. However, he valued him more than he valued the raw, impatientthoughtlessselfish Martin Guerre who ran away and was willing to accept the new Martin who he says simply spent eight years in a hard school. 12) What do you think of the idea that Bertrande is motivated to proceed with the appeal out of anger at those who have oppressed her? Can this idea be supported by the text? In an era where women were indeed oppressed in a male-dominated society, it is understandable that a woman like Bertrande would have feelings of anger towards her oppressors. It is certain that she feels anger and a kind of hatred towards Arnaud, saying that [she] has not demanded his death, but now [she] must demand it. It is possible that Arnaud is copping the brunt of all of her hardships that came about after Martin left her. Although this idea is feasible, Bertrande has several other reasons for pursuing justice. By falling in love with Arnaud, he has damned [her] soul. Because she believes that this is a mortal sin, she wants to be  ridof his presence by any means necessary. It is also her biggest flaw, her incapability to deny the truth, that she must pursue it to the end. 13) On her journey to Toulouse, Bertrande recalls that in her mind she travelled this journey with Martin when he first left home. Why does Martins memory motivate her to pursue this course against Arnaud du Tilh? Even though Martin never treated Bertrande as well as Arnaud did, he still represented for her what is morally right because she was committed to him through marriage. In this sense, the memory of Martin brings back the memory of a simple life, free of lies and conspiracy, where her happiness came from knowing she was doing the right thing. 14) During the trial, why is the uncles description of Arnaud so damning? Carbon Bareau describes Arnaud in a way that everyone can identify with. He says that he has a way of stealing the heart, which is exactly what he did when he first came to the Guerre household. The priest valued him, the children loved him, and so did Bertrande. Carbon Bareau also says that he has no respect for the laws, which gave people an explanation of his anger when he was refused the money entrusted to Pierre Guerre. 15) After the trial, loneliness and solitude are again Bertrandes fate. She receives little support from her family, her church, the court or the waiting crowds. In this context, what does solitary justice mean? Bertrande has found justice in the outcome of the trial; however she is the only one who will benefit from it. She has lost everyone she loves for the sake of a truth, to free [herself] from a deceit which was consuming and killing [her]. Bertrande was doomed to live an unhappy, solitary life, whatever she did. If she dropped the accusation, she would be unhappy because of her sins. Because she followed it through, she lost everything. CHAPTER FOUR: Afterword 16) What effect does the information about the original trial report have on your understanding of The Wife of Martin Guerre? The original trial report made me realise that The Wife of Martin Guerre is based on real events in history, therefore making the events in the story seem more feasible. 17) Is it wise, or desirable or even possible to represent this story accurately? Janet Lewis says that the story which I offer here differs somewhat from the [real] story, because no verdict or decision was actually reached. If this had have been the case in The Wife of Martin Guerre, we would not be left with the sense of irony and moral injustice that created the vital messages we take from the story. THEMES: The nature of deception 1) Why does her family continue to believe the impostor is Martin after Bertrandes accusations? Because of the success of the Feudal/patriarchal society Bertrandes family have happily lived in for generations, they would not change a cobblestone. They choose to disbelieve Bertrande, for it is only the truth for [her], not for [them]. By doing this, they choose to keep their happiness and prosperity without feeling any guilt. 2) The family wants Bertrande to pretend that Arnaud is her husband to maintain the happiness he has brought them. What does this suggest about deception? The situation presented in the novel may suggest that deception is not entirely black-and-white, as it is often perceived to be. Although Arnaud is doing the wrong thing by impersonating Martin and intruding on the lives of the Guerre family, he proves himself to be a kinder, gentler, more  passionate man than the true Martin ever was. Even though Arnauds deception is wrong, many good things come out of it. 3) How is it possible for Bertrande to be deceived into mistaking Arnaud du Tilh for her husband? Because Bertrande was so unhappy in Martins absence, her defences against Arnauds way of stealing the heart were weak. She just wanted to be happy again, and Arnaud took advantage of all the emotion tightly tied in check for so many years. It is also possible that she accepted Arnaud in order to spite the real Martin for being cruel to her. 4) Do you think the novel suggests that deception might at times be justified? The novel suggests that deception, although generally being a bad thing, can sometimes have positive outcomes. It also strongly enforces that however justified deception may be, the truth cannot be hidden forever. Bertrande tried to deny the truth early on because the new Martin made her happy, but this came back to haunt her when her suspicion turned to certainty and she knew she was committing a huge sin. If everybody had have decided to accept Arnaud as Martin and live the white lie, business on the farm would have gone on as usual. However, Bertrande could not, with a clear conscience, justify going against her beliefs and becoming the wife of Arnaud du Tilh. 5) Are those who believe Arnaud wilfully blind, or are they actually completely innocent of his deceit? There are many reasons why many people rejected the notion that Arnaud was not the real Martin Guerre. Most of Bertrandes family believed that Bertrande had gone mad as a result of Martins long absence, followed by his sudden return. Others thought that she had a greed of authority and of money, saying that it was all a plan to destroy Martin and possess the farm. Even if Bertrandes family did know that Arnaud was an impostor, they wouldnt have kicked up a fuss about it. Their main concern was the wellbeing of the farm and their happy lifestyle, and would not jeopardise that by siding with Bertrande. THEMES: Social institutions and the individual 6) RELIGION: What is the priests motivation in encouraging Bertrande to go against the rules of her religion by staying with a man she believes is not her husband? When the priest urges Bertrande to withdraw the charges before it is too late, he knows that this will be going against her religious morals. He is justified in saying this though, because he believes Bertrande is in danger of sinning far more greatly than if she stayed with Arnaud. If she sends a good and worthy man to his death to achieve vengeance, the priest is afraid that she will harm not only [herself], but all who love [her], 7) MARRIAGE: Why does Bertrande not have the same freedom as Martin to reject the institutions that govern her? Bertrande lives in sixteenth century France, in an era where the patriarchal system was dominant. Women were expected to be virtuous and faithful to their husbands, and did not have the freedom, rights and opportunities that the men had. 8) THE LEGAL SYSTEM: Is Bertrande wrong to trust that the law will deliver the truth? It was always a risky endeavour for Bertrande to try and prosecute Arnaud du Tilh. In a time where women were not supposed to be individuals, it is surprising that she was given any credibility by the judges at all. In the end, however, the law did deliver the truth. Bertrandes fault was that she relied on it to solve all her problems. This was not possible, as legal  justice and moral justice are two very different things. 9) WOMEN AND POWER: Explore the role of each woman in the text and discuss the impact of their lack of autonomy and power on their lives. Bertrande did not show the characteristics typically seen in women of her time. She displayed very strong and individual qualities, but her gender did not allow her to express herself, which she needed to do. Being a woman trapped her in her situation with Arnaud, because she was expected by everyone else to be the faithful wife to both Martin and his impersonator. Madame Guerre was in the same position as Bertrande. As the wife of the cap dhostal, she was expected to support her husband in every way she could. We see evidence of the impact of her lack of power when Martin receives his punishment from his father: Madame Guerre caught her breath but made no outcry. She was opposed to this harsh punishment and wanted to comfort her son, but she knew that she could not argue with the head of the house. She, too, often had to make sacrifices for the common good. Martins sisters were treated equally to every other woman in the house. They were given duties that they were expected to carry out, and had no choice in the matter. In the novel, we are not even given the sisters names, which shows how unimportant they were as individuals. 10) INDIVIDUAL ROLES AND RESPONSIBILITIES: Does the family fulfil its responsibilities to Bertrande, just as she tries to fulfil her responsibilities in return? The family didnt have any responsibilities towards Bertrande in the first place. Everything that everyone did was to serve the family as a whole, and so they gave Bertrande no support in her quest for truth and justice because it was detrimental to the family. They were not interested in pursuing a truth that none of [them] believed. THEMES: Justice 11) LEGAL JUSTICE: Arnaud du Tilh is convicted of multiple crimes but Martin Guerre is convicted of none. Is this just? Martin Guerre should have received equal punishment to Arnaud, because his abandonment was the very cause of all the problems in the first place. He gave his permission for Arnaud to impersonate him. While Martin was off abandoning his family and his responsibility, Arnaud was in his place earning the respect many say that he deserved more than Martin did anyway. 12) MORAL JUSTICE: Do you think that Bertrandes position suggests that moral justice is not achieved? In the official court document, there is a phrase that says, But I would willingly ask you if this Monsieur Martin Guerre who was so harsh towards his wife, did not deserve a punishment as severe as that of Arnaut Tillier, for having been by his absence the cause of this wrongdoing? One would think that Bertrandes victory would finally give her freedom and credibility. However, she is given the opposite bitter, solitary justice. Nobody really cares that she was right, and they do not try to stop her when she leaves. If moral justice had been achieved, Bertrande would not have ended up in the position she did.

Myopia Development in Infants :: Vision Sight Nearsightedness Disorders Essays

Myopia Development in Infants An impairment in vision can lead to a very challenging life. Many Americans suffer from abnormalities in their vision. They suffer with diseases such as glaucoma, hyperopia, and myopia. Myopia, or nearsightedness, is fairly prevalent in the United States of America. In fact, it is estimated that twenty-five percent of the population of the United States is nearsighted (Kolata, 1985). Myopia occurs when the resting eye becomes focused on distant objects. The lens of the eye must become thicker and the radius of curvature must be increased in order for the eye to look at nearby objects. In individuals with myopia, the eyes are excessively long. This causes the image to form in front of the retina as opposed to on it (Kolata, 1985). Myopia frequently results from excessive postnatal eye growth. Typically, it develops in the early school years; however, some cases do not develop until early adulthood (Quinn, Shin, Maguire, & Stone, 1999). Myopia is a very serious disease that can have a tremendous effect on the life of a child. Approximately 5.6% of blindness among American school children can be attributed to myopia. Furthermore, it predisposes individuals to retinal detachment, retinal degeneration, and glaucoma (Quinn et. al., 1999). The cause of myopia has not yet been determined. However, children of parents with myopia tend to develop myopia more frequently than children with nonmyopic parents (Young et.al., 1998a). The two highest factors that contribute to myopia are myopic parents and doing "near work". Other indications for the development of myopia include childhood illnesses, low birth weight, and nearsighted siblings (Review of Optometry, 1999). Since a definite cause for myopia has not been determined, researches are divided as to whether the disease is caused by genetic factors or environmental factors. The debate for the genetic theory begins with the thought that myopia may be due to a dominant gene that is inherited by the child from the parent (Young et.al., 1998a). There is evidence to suggest that genetic heterogeneity attributes to high myopia ( Young et.al., 1998b). This implies that the child who inherits diversified genes from his or her parents is more likely to develop myopia. However, it is also thought that myopia may be caused by influences from the nervous system that are not normal and have a negative impact on the developing eye. Thus, it may, as well, be genetically determined (Kolata, 1985). The basis for the genetic theory is supported by the fact that myopia tends to run in families.

Policing: Police and Stakeholder Groups

Community policing is a method of enforcing the law and philosophy based on the perception that collaboration and support of the society and police can help reduce crime, the fear of crime and to alleviate the social problems that lead to crime and. The members of the community help to identify suspects, to restrain offenders, report crimes to police and to address the social problems that lead to increase in the crime rates in the first place.Community policing advocates for organizational strategies that incorporate community-police partnerships and problem-solving methods, which seek to deal with the immediate conditions that give rise to public safety issues such as social disorder fear of crime and crime itself. There are three gears of community policing; collaboration with the community, resolving the problem affecting the community and transformation of the police organization (Trojanowicz & Bucqueroux, 1994). Other attributes of community policing are partnership, personaliz ed approach, permanent, proactive, patrols and problem solving.Community partnerships refer to the collaboration between the police and the members of the community they serve. These include individuals, private businesses, organizations, community groups, media, and other government agencies. It involves bringing together the law enforcers and various stakeholder groups together so that they develop solutions to the problems and build trust in the police. These partnerships give the stakeholder groups an opportunity to input their ideas and views into the police process; this is done as part of community support and participation.Organizational Transformation involves the restructuring of the structure, information systems, personnel, and management practices to take in the community partnerships and problem solving. It seeks to reinvent the police departments, transform their leadership organizational culture, relationship with other stakeholder groups and agencies, service delive ry, and improve the public perception of the police. The transformation seeks to move away from the traditional view of police to a better force.An example is the shift from the traditional view that the police are the principal government agency that enforces the law to the community policing view that police are community members and all the stakeholder groups are the police; the police officers are just employed to dedicate their full time to the duties of every community member (Palmiotto, 2000). Problem solving involves the engagement of the law enforcers and stakeholder groups in analyzing and identifying the problems and then developing appropriate effective responses.Trojanowicz et al. (1998) explains the SARA (Scanning, Analysis, Response, and Assessment) model of problem solving which is applied in community policing projects. Scanning: identifying the problems based on priorities. Analysis: entails finding out the known facts about the problem. Response: entails coming up with solutions, which will permanently reduce incidences and extent of problems. Assessment: determining whether the problems have changed, and establishing the outcome of the responses.Police subculture refers to a situation where the police officers, instead of adhering to the set professional code of conduct, they come up with their own individual code of ethics. They put loyalty to their fellow colleagues first at the expense of protecting and serving the community. Palmiotto (2000) describes it as â€Å"the blue curtain† and some of its characteristics are cynicism, isolation from others, tribal/racist and ethnic. This clannish mindset results from three factors. First, police officers are the only real crime fighters and are easily identified because of uniforms, badges and guns.Secondly, they have a similar way of life; only police can understand police. They face the same challenges, risks, dangers, and rewards which the public do not have an idea. Lastly, that they are targets of criminals and perceive that various stakeholder groups such as concerned individuals, politicians and bureaucrats do not support them. It is true racist notions of certain communities dominate that police subculture. After the 1970s' police reforms, there has been a gradual rise in minority officers. By mid 1990s, African American officers composed most of the force in Detroit, Washington, D. C. , and Atlanta.However, in states like Miami, Hispanic and African American officers comprised 48 percent and 17 percent respectively (Walker, 1999). Supporters of these transformational efforts recommended that minority officers had less likelihood of using force against minority suspects, and were less likely to be biased against them. Further, they suggested that minority officers would have an improved connection with minority citizens. Indeed, studies have proven that there exists major difference in the attitudes of white officers and minority citizens, though only a smal l number of differences in actual behavior and performance have been reported.Such other noteworthy differences are also seen in the attitudes of minority and white officers toward community policing policies. For instance, a research on police officers working in minority districts in New York City shows that minority officers had positive attitudes about the districts and citizens in the districts they worked. Compared to their white counterparts, it was found out that minority officers adopted a positive attitude towards the community policing initiatives and the society, (Walker, 1999). Besides the race discrimination, there also is the gender bias.With the steady rise in the number of female officers, there have been many theories advanced concerning the attitudes and conduct of males compared to female officers. Those supporting the recruitment of more female officers argued that females would conduct themselves better verbally when handling difficult circumstances, and would be less aggressive. Those against the hiring of female officers put forward the fact that female officers were poor in handling aggressive situations, and faced greater risk resulting in the rise, in officer safety problem.Additionally, they disputed the capabilities of female officers arguing that they would be more like social workers than law enforcers would. Studies have indicated that there are no major variations in attitudes, performance, and on-job-conduct between male and female officers; however, there is a subculture, which underscores the existence of gender discrimination (Palmiotto, 2000). These notions have eventually evolved to police subcultures, which are widely practiced by the police officers.These notions become practices because officers believe that they have the freedom and the right to act or make a judgment based on their own independent choice and thought. The police work usually draws individuals who are naturally dictatorial and guarded; new recruits int o the police force are socialized in the environment full of the subcultures leads to the development and adoption of these traits. Cynicism starts in the military-type police training colleges and gradually rises with years of service; lack of job satisfaction and promotions usually precipitates it (Trojanowicz & Bucqueroux, 1994).Some of these widespread subcultures are intimidation, offensive language, harassment, and unnecessary or excessive use of force. Others are the codes of silence and the â€Å"cop code† (Lawrence, 2010). In the codes of silence, the officer covers evidence, assaults a suspect, or breaks a law to implement another; other officers either overlook or abet contravention of their professional code of ethics. A famed incident of law transgression by the police officers is Rampart scandal in which many of Los Angeles Police Department officers engaged in wanton shootings, assault, faking evidence and drug trafficking (Lawrence, 2010).The cop code comes in when the society feels that the police officers do not follow their code of conduct; it cultivates a sense of mistrust and contempt of the police department. In minority areas, the public starts to view the police as a face for ethnic discrimination. Because of this, the community loses trust in police and refuses to in help them solve crimes and may sometimes culminate in riots. To overcome these embedded notions, a lot needs to be done. Some measures that can be used include controlling the day-to-day police work, raising the education standards for recruits, and improving training.It is widely argued that officers with higher education levels are better equipped to deal with the demanding duties of police officer, their conduct is better, are more likely to use alternatives to arrest, and more restrained in using force against suspects. This is clearly demonstrated in female and minority officers, where it has been proven that officers with higher education have a better view co mmunity policing and more positive attitude towards the citizens (Trojanowicz et al. 1998). Necessary reforms should be instituted and an independent, internal affairs monitoring system be put in place.Watchdogs and community organizations can help make sure that the police force is free of misconduct and corruption. The professional code of conduct and ethics for police officers should be designed in such a way that it incorporates the universal principles of policing. According to Walker (1999), the code should incorporate three important aspects; it should ensure equal protection for all in spite of race, gender, identity, or social status of the lawbreaker. The rule of law must apply to everyone including the law enforcers, and the police must be of high moral conduct greater than that of many members of the public.It should have checks and balances to prevent abuse of power and illegitimate use their power for personal gain. There should be clear guidelines on the use of force; policies should limit the use of excessive force on unarmed or non-dangerous criminals. There should be improved supervision and necessary disciplinary measures taken for the officers who contravene the professional code of conduct. In addition, psychological screenings and intensive screening of the backgrounds of potential police officers should be done to avoid officers with antisocial personalities (Walker, 1999).Community policing involves the police-stakeholder groups partnerships to identify and solve the crimes and social disorders that affect the community through delivering police services and problem-solving tactics. It seeks to alleviate the fear of crime and ensure security and prosperity of the community. In implementing a community-policing program, the first step should be identifying and prioritizing the problems facing the community. The police subcultures play an important role as they can help to identify the possible drawbacks and causes of these problems.The m istrust in the police and few rogue individuals among the officers could be the cause and working on them could reverse the social problems facing the community. The police subcultures also help to understand the challenges to community policing, to identify whether the actual policing is taking place and to determine the future trends of community policing. The existence of a subculture shows that officers have several attitudes, values, and beliefs that are common to them. These practices, attitude, values, and beliefs are passed from officer to officer via the process of socialization.These subcultures can aid in implementing community policing in that if the staffing, instruction, and on-the-street experiences of new recruits that socialize them into the police subculture are positive, the whole police force gradually becomes transformed positively. They can help to build a positive image of the police force. By creating, the trust of community members in the police, they will l ead to new collaborations in the betterment of the community welfare, and community policing as a whole.

Marketing Diary

ZAGREB SCHOOL OF ECONOMICS AND MANAGEMENT Academic year 2010. /2011. Written by: Tanja Igic Marketing diary Course: Principles of marketing Zagreb, 2010. Topic 1: Competition Uniqueness as an absolute advantage Source: http://www. fashionunited. com/news/leads/custo-and-desigual-in-legal-war-200823070855 (08. 10. 2010. ) The topic I chose as the first one is the legal war between two famous Spanish fashion brands- Custo Barcelona and Desigual. The reason why it is the first entry is because I am very interested in fashion and Desigual is my favourite brand.This summer I went to Spain and I realized that there is a brand very similar to Desigual, both in design and prices. This was the first time that I have heard for Custo Barcelona. Unlike Desigual, Custo is not an internationally known and famous brand. Oppositely, in Spain, the competition between the two is very high. I can even compare it with two major soccer clubs –Real Madrid and FC Barcelona. In most cases, if you pre fer Desigual, you would never buy from Custo and vice versa. Shock for Desigual lovers came in 2008, when Custo Barcelona filed a plagiarism lawsuit against Desigual.Custo accused Desigual for copying its mixtures of patchwork and materials and also for following their shop openings and contacting Custo’s distributors to market its products. No one ever wrote about the end of this lawsuit and that is why I cannot give my comment on the final decision, but I can comment on Custo’s decision about filing Desigual. I consider it as a desperate action of trying to get more of a target market. What they didn’t consider is that Desigual lovers, after this affair, sticked even more with Desigual.Unfortunately for Custo, Desigual is still existing, not only on the Spanish market, but worldwide, and it is stronger than ever. Topic 2: Controversial marketing Shock advertising Source: http://press. benettongroup. com/ben_en/about/campaigns/history/ (02. 11. 2010. ) It was f ew years ago when I heard for Benetton’s and Sisley’s controversial advertisements for the first time. Since then, I have been checking out their new ads every now and then, because they keep shocking me every time I see them. Recently, there has been a new billboard by Sisley on the streets of Zagreb.The picture is representing a young women on the floor with lots of cucumbers around her and one in her mouth. They just keep shocking, but why? Probably because controversial marketing is known to have an impact on drawing attention to the brand. When searching about the reasons why Benetton is doing such commercials, I found out that they want to raise the awareness about global problems and concerns among their global customers. They have officially divided their advertising campaigns in three separate phases and the first one started in 1986, when Benetton began cooperation with Oliviero Toscani.The phases where named: cycle of difference, cycle of reality and cycle o f free speech and the right to express it. Each released campaign, such as the one against capital punishment, resulted in widespread protest against the company, from the customers as well as governments. Usually, it ended up with lots of free publicity and an increase in sales, but after the ‘death row’ campaign, they decided to stop controversial advertising. They faced the fact that they have repeated using controversial subjects for too long and that the impact on the customers was rather negative. Topic 3: TV advertisingEffects of television food advertising on eating behavior Source: http://www. yale. edu/acmelab/articles/Harris_Bargh_Brownell_Health_Psych. pdf (21. 11. 2010. ) Topic 4: Market impact teams in Coca Cola HBC Does it really increase sales? Few weeks ago, I have received an e-mail offering a student internship in Coca Cola HBC in the selling department. It seemed very interesting from my point of view and that’s why I decided to sign up for do ing the internship. I had been invited for an interview and the week after I have started my internship in Coca Cola. It lasted for a week only.First day of my internship, we all gathered together and were explained what are we going to do in the next five days. Firstly, I was disappointed, but now, after I have finished those tough five days, I am really glad because of that experience. Market impact teams are teams of two or three people, one student and two Coca Cola employees usually, who are going around coffee bars and shops and are trying to have an impact on buying behavior by ordering shelves, cleaning fridges, putting promo material all over the place, thus creating a brand awareness. MIT is organized two times a year, before Christmas and before Easter.In Coca Cola, they are very proud of this actions, but I have always been asking myself, does it really increase sales? The answer was given to me by a young manager, who I was working with. He told me that in the short run and in general, it does not increase sales, but it creates a brand awareness which is really important for every product and company. It wasn’t an answer that satisfied me. I went further by asking: â€Å"But Coca Cola is a well known brand, actually, probably the best known brand in the world. Why are you still trying to raise brand awareness? † That’s when I got an excellent answer, which I will never forget.He told me: â€Å"Yes, everyone knows about Coca Cola, but sometimes you just have to remind people that your product still exists! † That is probably the best explanation of advertising I have ever heard. This experience was unforgettable for me. Source: my student internship ( (02. 12. 2010. ) Topic 5: Packaging and price Is the price, package or smell of a perfume what matters the most? Going into a perfumery and having a glance at all of the beautiful and colorful perfumes, makes me buy them all. After approaching the most beautiful and attract ive one, with the amazing desire of having it, you smell it and amazingly, it smells really bad.What are you doing? If you have money, probably you end up buying it anyways. If you don’t, you wouldn’t probably buy the better smelling one either. This question arises in my head every time I see millions of amazingly looking small packages of perfumes. The other fact that I have realized is that perfumes for male population are not even comparable to female ones. Is the package of the perfume what really drives our purchase behavior when buying perfumes? Some researches show that associating a beautiful design and color of a perfume with the smell makes the perfume more attractive, which increases the purchase.But what if a perfume is a great looking, with average smell and high price? That makes him even more attractive. It is well know that expensive perfumes are luxury goods. Higher price will make them more desirable because when seeing a beautiful package and a high price, we are creating an image of it before even smelling it. Not only for perfumes, this phenomenon happens with other luxury things as well. Human nature is just not strong enough to resist a beautiful package. Topic 6: Brand image / Business ethics Procter and Gamble testing on animals Source: http://www. pandgkills. om/main. html (05. 11. 2010. ) I have been avoiding Procter and Gamble’s products ever since I’ve heard that they are testing one animals. I am a huge animal lover and for me, animal killing is almost as cruel as human. The Procter and Gamble’s testing on animals was also a topic of my speech on the second year of college and that is when I did a little research on this topic. Not only that Procter and Gamble is one of the most famous brands in the world, but it is also one of the richest companies. It’s cruel method of testing can be easily replaced by an alternative.Despite this fact, P&G refuses to stop testing on animals, even though more reliable and humane alternatives do exist. By testing on animals, not only that they are creating a bad brand image and are representing a company’s unethical behavior, but they are also losing a lots of customers each day. Still, it is not important for them. Their earnings are probably still so high, that they don’t have to take care about those 100 people giving up from their brand each day. I am one of them and I can tell for myself that I would never buy from Procter and Gamble again, neither from the other brands testing on animals.Despite their global popularity, the brand image they are creating is not as good as it could be if they spent the huge amount of money they have on behaving more ethically and switching to a less cruel ways of testing their products. Topic 7: Design Ugly, comfortable and expansive-perfect combination I have tried hard to resist buying UGG boots this and last winter, and fortunately, I have succeeded. Different story is with my C rocs slippers. In fact, I have 3 pairs and I just love them. Those two brands I choose because they are well known for being ugly and expensive, but extraordinarily comfortable.I have never tried UGG boots myself but from other people’s stories they seem extremely warm and cosy. Since I have been seeing them every day, they are not even so ugly for me anymore. Crocs slippers neither. From my own experience, I can say that Crocs slippers are so comfortable that when you wear them once, you just don’t want to take them off. They are perfect choice in lots of situations and places, such as home, beach or long way walking. From these two examples, we can see that recently, people changed their points of view a bit.Of course, people still take care about how they look but sometimes, the way they feel in their clothes and shoes leaves a stronger impression than the clothes itself. UGG Australia and Crocs are two perfect examples for this statement and after writing this diar y I will probably give up from my decision to never wear UGG boots and go buy a pair for myself. Topic 8: Business ethics Lying about price reductions Last winter, I was in shopping for a jacket. While walking along Ilica, I entered a Miss Sixty store to see if they have something interesting for me.I came across a really nice, but for me, very expensive jacket. On the price tag, it said that it costed 3000 kunas but it is 50% off, so it costs ‘only’ 1500 kunas. The jacket was from the winter before and that is why the price was reduced. I never got over that jacket and that’s why I still remember the story. This year I was walking along Ilica again and went in the Miss Sixty store to see the new interior of the store. The very same jacket from the last winter, that was actually from the winter before, was still on the hanger. The thing that surprised me the most was the price on the price tag.It said that the jacket costed 4500 kunas in the beginning, but the pr ice was reduced to 3700 kunas firstly and now, it is even more reduced, and costs ‘only’ 3000 kunas. That really shocked me. After telling this story to other people, I heard very similar experiences but with other stores and brands. It usually happens that, if a product is not sold on the discount the year that it has been produced, the price next year appears to be the same, even though they say it is on sale. From my own experience and point of view, words like ‘sale’ or ‘discounts’ or ‘price reduction’ are very influential on human brain and thus, buying behavior.Sometimes you just can’t let other people buy that great shirt or a jacket that is on sale and you end up buying it, even though you might not need it or its price is still high. Experts dealing with selling products and services are very aware of the basic facts in buying behavior and human nature. They know that only a word ‘sale’ will increase sa les even if there is no sale at all. What bothers me is that I am probably falling for that trick almost every day but I do not realize it. As well as experts know how to sell, we should know what we want to buy and we should never follow the words, because sometimes they are just misleading.Topic 9: Brand loyalty Waiting up to 6 months to get on the waiting list – Hermes Birkin bag http://www. dailymail. co. uk/femail/article-1184169/Bag-lady-Victoria-Beckhams-100-strong-Birkin-bag-collection-thats-worth-1-5m. html (05. 12. 2010. ) Since I am desperately waiting to get my degree and have a chance to go for a Master programme in Milan and have my dreams come true, I have focused on a fashion industry and happenings from this field, to be up to date. That’s is how I came across the article about very famous Hermes Birkin bags.Everyone knows how expensive and popular they are but I would never expect that people would wait up to 6 months to only get on a waiting list. On e of their most loyal customers is famous Victoria Beckham, who has a huge collection of their bags, worth about 1. 5 million pounds. This shows a great brand loyalty they have, among the celebrities but the rich part of population also. Birkin bag is a luxury, rather then a need and from that point of view we can say that each person who buys it is loyal to the brand. If it wasn’t for loyalty and the status symbol, no one would ever buy a million pounds worth handbag.Topic 10: Color psychology and marketing Do colors really impact consumer behavior? http://www. syncrat. com/articles/color-psychology-in-marketing (27. 11. 2010. ) On my way to new Arena center, whose logo is by the way, also in red color, I have given some attention to the advertisements around me. I have noticed that most logos are in the red color. I didn’t know if it was for a reason and that’s why I checked it on the internet as soon as I came home. There really is an amazing relation between the two and that’s why firms pay a lot of attention when designing a logo or making a commercial.It is said that red color is a symbol of aggression and passion and it is used to motivate an individual to take action or convey a warning. It is also believed that is stimulates appetite. Oppositely to aggressive red color, green color is way more relaxed, symbolising growth and wealth. It is often used in commercials for natural products. It calms the mind and creates a feeling of happiness. Black color, an example of a neutral color, is well know symbol for elegance, power and sadness, as well. It is said that black color shouldn’t be used a lot when advertising.It can cause sadness and depression. On the contrary, white color symbolises cleanliness, purity and spirituality. It is used a lot in advertising but mostly as a background color, because it makes other colors seem more vivid and bold. All of these examples show that my question about the relation between colo rs and logos wasn’t foolish at all. When seeing advertisements and commercials, but buying also, people do not consider a color as something that influences their buying behavior, but researchers and marketing specialists are more than aware of this great marketing weapon. ———————- IN LEGAL WAR [pic] [pic] [pic] [pic] [pic] [pic] [pic] I have never been a big fan of television, in fact, I have been avoiding watching TV and trying to do something else instead, since I have started high school. When I was 15 I went to United States for a year as an exchange student. Living there, surrounded with lots of overweight people, junk food and starting to have weight problems myself, I have realized what a damaging effect on human health a food can cause. Since my host mother was a nurse, she was taking a lot of care about mine and my host sister's healthy diet.I have never heard about the topic before, becuase the problem is not so spre ad in our country, but my mom was always talking about negative effects of television food advertising on eating behavior. If it wasn't for her, I would probably never realize the shocking effects of TV on the eating behavior. All of us know how unhealthy is to eat in front of the TV. It is because our brain isn't getting signals fast enough and we don't stop eating as we would stop if we were concentrated only on eating.Effect which is related to this one is the effect of food advertising on TV and our eating and purchasing behavior. Nowadays, obesity is the fastest growing cause of disease and death in America, caused by reductions in physical activity and overconsumption of unhealty food. A lot of people consider that unhealthy messages communicated to children through food advertising is a leading cause of unhealthy consumption. It is also confirmed that food advertising leads to greater preferences and purcahse of the products advertised.What we can conclude from these facts is that we should try to avoid eating in front of TV or eat whatever is advertised on TV at that moment. When going to the store we should be led by the healthiness of a product purchased and not its package and great TV commercial. [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] SALE!!! [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] hRQh!. 5? >*[pic]B* CJaJphâ‚ ¬Ã¢â€š ¬0h? )? h? )? B*[pic]CJ aJ hmHnHphsHt INCLUDEPICTURE â€Å"http://www. frechen20. de/include/downs/Editor_files/image/Sponsoren/Topsponsor/bauhaus%20Logo%20sahin(1). jpg† * MERGEFORMATINET [pic]

The Parable of Individual Attributes essays

The Parable of Individual Attributes essays Star Trek, a television series originally created by Gene Roddenbury in the year 1966, has become a unique cultural trend in the late 20th Century. Though Roddenbury has only intended to create another perpetual science fiction series in the beginning, Star Trek turns out to be a popular fictitious model of its kind, which begins a whole new generation of science fiction novels, television series, and movies. For the past 33 years, Star Trek has brought numerous philosophical, social, and moral notions to audiences from different civilizations and age groups. Its main theme has gone beyond the famous Star Trek slogan: To explore new space; to encounter new life; to boldly go where no man has gone before (Gross 28) to a deeper physiological and psychological level of moral understanding. Star Trek has evolved from an ordinary television series to the meaning of Logos, Ethos, and Pathos relating to every person in the secular society. In the classic Star Trek series, there had been many social and political controversies over the dressing styles of the Twenty-second Century people, the race chosen for each character in the series, and the overall differences between the aliens and the Twenty-second Century people aboard the Starship Enterprise. After the first several episodes of the series, the outlooks and the characteristics of the crew had gradually changed to fit the desire of the audiences, but Roddenbury continued to create many different scenarios for the episodes with insightful implications sketched inside them. Each crewmember of the Enterprise was given one or more distinct human characteristics that when the crew worked together, they would either work perfectly together or create total chaos. Roddenbury tried to bring many theological and philosophical aspects into the first series by setting the themes and titles of various episodes to be either Biblical or self-conflicting. These ideas led the a...

Assignment 7 Research Paper Example | Topics and Well Written Essays - 750 words

Assignment 7 - Research Paper Example Additionally, the continued monitoring of care will aid the medical practitioner in understanding where to start and in checking whether the improvements are sustained. Along the course of the fall prevention program, the medical practitioner will need to evaluate the fall rates taking place at the hospital as well as the effectiveness of the fall prevention strategy. The quality improvement model should entail the regular monitoring of the medical outcomes of the hospital; the indicator is the number of falls per 1000 patient bed days. The second area to be monitored is the care processes implemented; the indicators to be captured include the factors fueling fall risks and the actions taken to reduce a patient’s risk of falling. The third area to be checked is the infrastructure needed to support the best practices being sought, and the indicators to be captured include the participation of the preventive team in an interdisciplinary fashion (Oldrich, Kalman & Nigolian, 2012). In developing the measures of tracking the variables of fall rates and the effectiveness of fall prevention strategies under implementation, the medical practitioner and the hospital, in general, will need to address two important questions. These questions include 1) which way can enable the parties to measure the rates of falls and fall-related injuries and 2) which way will enable the parties to measure the effectiveness of the fall-prevention strategies implemented? Throughout the process of implementing the fall prevention program, the hospital and the staffs overseeing the fall prevention program will need to check the following outcome areas: Whether incident reports were revised, in a manner that allowed the medical personnel to cover more specific areas in care delivery, particularly the areas that are considered to be factors increasing or

How the company seeks to deliver customer value Essay - 1

How the company seeks to deliver customer value - Essay Example Basically, the purpose of this report is to explicate different media through which a company attempts to deliver real customer value by using example of Walmart which is an American multinational retail corporation and famously runs a large chain of department stores around the world. The success of this renowned business corporation is such that it is consistently ranked by Forbes as one of the top businesses operating worldwide. As it is one of the world’s most prestigious companies, currently over two million employees are privately employed at Walmart. It is also the largest grocery retailer in the US. There are already 8500 stores operating in as many as 15 countries under different names and the head of Walmart has thrown light on more plans for growth on an international level. This company stands distinguished among a growing crowd of aspiring organizations because the managers vigorously and regularly collaborate with employees to meet dynamic public needs and gain m ore customers. Not only customer intimacy is considered an important standard at Walmart, but the ramifications of promotion, distribution, and pricing policies are also carefully scrutinized which substantially helps in improving the satisfaction rate and delivering quality service. Organizational Objectives: One of the principal objectives of Walmart as identified by Mike Duke who is the current CEO of the organization is related to speeding up its expansion process to reach out to all people scattered around the world. He claimed in one address that in order to prioritize customer value, a more customer-focused approach is the need of the time and to stay ahead of other reputable organizations in current business environment to further this objective, Walmart will have to speed up its growth process (Daniel 2012). This objective identifies a fierce desire to gain recognition by delivery customer value. Astute assessment of customer satisfaction is considered critically important because that eni gmatically assists in acknowledging what is valued by customers and that information can then be processed to gain a competitive edge over less knowledgeable rival organizations. Same has always been the tendency of Walmart marketers and managers and has consequently brought the company considerable success. Marketers can draw conclusions on what customers value only with the help of comprehensive knowledge in that context which can be gained by serving dynamic needs of a diverse line of customers as explicated by Duke (Daniel 2012). General consensus is that innovation is one of the key determinants of competitive advantage and this idea is fully respected at Walmart which invests extra efforts into integrating innovation in its organizational design or structure. Now, the idea of value can only be defined by the customers which is why integrating innovation in its products is infinitely stressed at Walmart to satisfy the target groups. It is repeatedly claimed that not only innova tion is an important source of business growth but it also executes a phenomenal influence on customer value which is the essence of all marketing operations carried out by Walmart corporation. Many marketing models have been